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Mac CRM Software Buyer's Guide
Table of Contents
- » What is a CRM?
- » What is Mac CRM Software?
- » Why Should You Use Mac CRM Software for Your Business?
- » What are the Features of Mac CRM Software?
- » What are the Benefits of Mac CRM Software?
- » Which Things to Consider When Choosing a Mac CRM Software?
- » How Much Does Mac CRM Software Cost?
- » Conclusion
Are you in the middle of choosing an ideal CRM for your Apple devices? Look no further than this blog. Here, we have covered everything about a Mac CRM solution in detail, right from its importance, features and benefits to what to look for when buying a system. Let's get started.
Apple’s Mac doesn’t need an introduction. The tech giant’s computer solutions have been powering users’ homes and offices for years now. And the number is only increasing every year. Hence, it does not come as a surprise when the professionals using Mac need dedicated business solutions that work well with iOS. Something that offers seamless performance while simplifying their everyday operations. And a Mac CRM (Customer Relationship Management) System is one such tool on the wish list of Mac users.
But before we take a look at what a Mac CRM is, let’s understand what makes up a CRM in brief.
» What is a CRM?
Customer relationship management software is a tool that businesses use to keep all their consumer data in one place to provide personalized, improved consumer experiences. The data includes client interactions, notes, information gathered through calls, emails, texts and meetings, documents, purchases, activity history and much more.
Using a CRM, you can track client communications & activities to establish as well as nurture strong relationships with your customers.
At the same time, the software streamlines your internal operations. Whether it's the marketing team or your sales and customer service departments, everyone can use the same software simultaneously to store and access the consumer data they need. Everything is available at a click of a button. And in real-time. That not only improves collaboration among your team members but also allows you to carve distinct, unparalleled customer journeys.
» What is Mac CRM Software?
Mac CRM software is nothing but a CRM solution specifically designed for the Mac and iOS operating systems. The intention is to provide you with a seamless experience on the devices you optimally use every day.
CRM Software for Mac contains all the inherent capabilities you would find in CRMs designed for Windows. It centralizes all the customer data for your sales, marketing and service teams. From tracking leads to storing client contact details to leveraging client data to provide customized services and offers, a Mac CRM makes your life a bit easier.
The best part? The tool eliminates the need to use different systems for client information. That helps you put an end to duplicate entries and the mountains of spreadsheets. And still be able to offer great customer experiences.
» Why Should You Use Mac CRM Software for Your Business?
Storing and accessing client information in disparate tools can get confusing, complex and time-consuming. It often leads to delays in client communications, follow-ups and services. That, as a result, increases the risks of losing out on opportunities and deals exponentially, taking your business downhill.
The best way to avoid the whole situation is to switch to a decent Mac CRM Software for small businesses.
The Mac CRM system would act as a central repository of customer information for your business. It not only automates typical admin tasks but also collects and analyzes data to help you make better decisions. The system can give you a bird’s eye view of where your business stands in real time. And help improve your sales and marketing processes along the way.
Since the software is designed specifically for the Mac OS, the performance it offers is unparalleled. Most of the Mac CRMs on the market are also compatible with iOS devices, be they iPhones or iPads. That ensures you always stay on top of your business, no matter where you are or which device you’re using.
» What are the Features of Mac CRM Software?
How to tell which Mac OS CRM Software is better than the other? Simple. Analyze the features one system offers over the other, and you will know. To simplify this task even further, here’s a list of features a good CRM tends to include:
1. Contact management
With its contact management feature, a Mac CRM solution allows you to dump all the critical client information, such as their names, contact information, and addresses, in one place. That means you can bid adieu to those piling sheets of handwritten telephone numbers, address scribbles and visiting cards.
The system would provide you with a single digital contact repository for quick access and prompt connection.
2. Workflow automation
When the CRM can send reminders for action, import data, or eliminate duplicate entries on its own, why engage your employees to do it manually? A Mac CRM brings a certain degree of automation to the table to speed things up, for instance, automating repetitive admin tasks like data entry.
The best part? You can set triggers as per your workflow requirements, and the system will carry out the task for you.
3. Activity tracking
Monitoring all your client activities manually is tricky, especially for a large organization. Hence, most of the leading Mac CRM software consists of powerful tracking functions. Thanks to such a feature, you can track the status of your clients in your sales funnel, keep notes about your interaction with them and access those whenever you need. This function is vital to serving clients in their best interests.
4. Lead management
While there are dedicated lead management software solutions out there, many Mac CRM tools pack in lead management functions for a more streamlined experience. Whether it is capturing, automated scoring or identifying leads with higher potential for conversion, a CRM makes it more manageable to deal with opportunities.
5. Proposal management
Having client information in one system while using another tool to prepare/send quotes doesn’t make much sense. Therefore, many paid and free CRM for Mac come in with built-in proposal management functionality. That way, you get to create as well as send your quotations leveraging the client history, all from a single solution.
6. Marketing Automation
Marketing automation in your Mac CRM helps you align your sales and marketing teams. From generating new leads to implementing targeted marketing campaigns, it makes way for improved strategies to boost conversions. Besides, with this feature in place, you can segment your contacts, nurture them and compare your revenues with ad spending to sell more efficiently.
7. Pipeline management
With pipeline management built into your Mac CRM software, you can take a quick look at your sales pipeline whenever you need. That way, you stay on top of the status and progress of all your prospects/clients, minimizing the ratio of lost opportunities.
8. Document management
Since information is central to maintaining good client relationships, Apple CRM systems come loaded with document management tools. You can gather, store and upload a range of documents in addition to hassle-free sharing options. The result? Everyone on the team has instant access to the specific data they need.
9. Sales forecasting
Although an optional feature, sales forecasting comes in handy to predict future revenues and or sales figures for your business. The software does that by leveraging the data it already has for accurate analysis and prediction.
10. Email integration
To save time and streamline operations, every leading CRM software for Mac includes easy integrations with top email clients, for instance, Outlook, Gmail and Yahoo. That, in turn, aids in segmentation and better management of your entire contact list.
11. Mobile CRM
With mobile CRM capability in your Mac CRM, you can cater to your customers and track internal processes from your fingertips. From instant updates to seamless data access, your smartphone acts as your remote workstation.
12. Reports & analysis
Unless you are going to put it to use, gathering data doesn’t make sense. Hence, most of the top Mac CRM tools pack in smart analytics and reporting functionality. You can create custom reports as frequently as you need for a variety of aspects, including weekly conversions, sales representative performance, and monthly sales reports.
» What are the Benefits of Mac CRM Software?
Using one of the leading Mac CRM software solutions benefits your business in more ways than one. Wondering how? Let’s find out.
1. Centralized data storage
With a Mac CRM tool, you no longer need to store data in multiple systems or worry about losing even a tiny piece of information. The system acts as your central hub of information, with every bit of data neatly organized, stored and managed.
2. Improved customer service
As we explored, CRM software for iOS centralizes all your client-related data in one place. That makes the information accessible to your employees across departments with a few clicks whenever they need it. This empowers them to provide customers with personalized services and experiences over and over, taking customer satisfaction a notch higher.
3. Increased efficiency
Mac CRM software, armed with automation, takes care of a lot of your everyday repetitive tasks. This not only frees up your employees’ time but also helps them focus more on complex responsibilities, like one-on-one client engagements and content creation. Besides, the centralized dashboard paints the right picture of your process performance, pointing out the areas needing improvement. That, as a bundle, boosts your overall organizational productivity and efficiency significantly.
4. Better team collaboration
Thanks to a Mac CRM system, employees across your teams get to easily communicate with each other through messages, spaces and emails. Moreover, they can also create and share notes, tag one another on tasks, and update about the progress of operations. That makes it simpler for them to work as a unit in real-time, no matter where they are, which, in turn, contributes to robust business processes and customer journeys.
5. Time-saving
Whether it is centralization of information, automation of recurring duties or smart customer segmentation, Mac CRM software ends up saving a lot of your precious time with its plethora of functions. Without affecting the quality of processes. The result? You can concentrate more on getting the high-priority tasks done minus the worries about the daily to-dos.
6. Enhanced decision-making
The best CRM for Mac includes powerful reporting and analysis capabilities, making sense of your data. Such reports not only fill you in on the right stature of your organization but also helps you make more informed decisions. Since you are always aware of what is working and what is not, you can enhance operations on time while minimizing or avoiding risks altogether.
» Which Things to Consider When Choosing a Mac CRM Software?
So, you decided to get a top-rated Mac CRM system for your business. But how would you choose the right one? What is the way to differentiate between a good and not-so-good tool? Thankfully, there are certain factors that make up fine CRM software for Mac. And it is every bit wiser to look up these aspects when you go software shopping.
Here’s a list of these factors:
1. Features & functions
What kind of features does the Mac CRM system bring with it? Is the feature list fulfilling your company’s inherent requirements? Does the tool offer robust performance and optimal functionality?
Finding answers to these questions helps narrow down your options to a great degree.
2. Ease of use
The software doesn’t need to be complicated in order to be efficient. Thus, make sure that the system you choose is easy to understand and move around for all its potential users.
3. Infrastructure
The infrastructure of your Mac CRM software is one of the vital deciding factors before saying yes to a system. Whether the solution runs on the cloud or requires an on premise set-up makes a huge difference not just to the cost but also to the way you use the tool.
4. Customization
Every business is unique, and so are its requirements. Hence, go for a Mac CRM tool that offers a sufficient amount of personalization to adapt to your distinct business processes.
5. Integrations
As a business, you rely on multiple business tools for smoother operations. Therefore, it is critical to select a CRM that provides hassle-free integrations with a range of third-party apps and tools, such as accounting software and lead management systems, to save both your time and resources.
6. Scalability
Shifting to a new software solution every few years as your business grows is not only impractical but also expensive. Thus, always choose a system which is scalable enough to meet your future requirements and expectations.
7. Accessibility
Before finalizing a Mac CRM tool, ask whether it would offer you on-the-go access and mobile compatibility. Having such features proves to be beneficial in this remote-working era, allowing you to stay on top of things anytime, anywhere.
8. Trial
Do the Mac CRM systems you’ve shortlisted come with a free trial? If not, you may want to reconsider your choice. Free trials let you gauge whether the software is the right fit for your needs without losing your money.
9. Cost
What is the cost of the CRM solution for Mac? Does it justify the bundle of its offerings? Ask these to the vendors, along with a cost breakdown. Also, enquire whether the cost includes after-sales and post-deployment services and maintenance.
10. Security
Since the solution is going to contain a lot of sensitive data about your customers and business, ensure it has adequate security mechanisms in place.
» How Much Does Mac CRM Software Cost?
Like every other software solution, the cost of CRM software for Mac depends upon more than one factor. From the features it offers to its functionality & performance to the scalability and security mechanism, everything makes up the final cost. In addition to that, the number of users at your organization matters. And so does the personalization and post-deployment vendor support.
The result? There is a significant variation in the Mac CRM software cost from a vendor to vendor. Some Mac CRM software tools for small businesses are available for as low as $14 per user/month with basic features. On the other hand, extensive solutions with advanced functions can require you to spend a whopping $1,000 - $4,000 per month with annual billing.
The good thing is that many free Mac CRM tools are also available in the market for start-ups, individual entrepreneurs and small businesses. The only downside is that such solutions often come in with restricted features.
Also, most of the Mac CRMs offer a free limited period trial. That lets you test the waters before diving deeper into the sea.
In the end, it all boils down to your distinct business requirements and goals to achieve out of the software.
» Conclusion
For companies and professionals using Apple devices, a Mac CRM software solution is not a luxury but a necessity. The tool runs optimally on iOS and Mac OS, letting you make the most of your everyday systems. Without compromising on quality performance or security. Besides, it is essential to offer a fulfilling customer experience while achieving synchronization across business operations.
In the sea of CRM systems out there, choosing the best Mac CRM software for your business can be a tough decision. That’s where knowing about the system’s must-haves and nice-to-haves can make a difference. And that’s exactly what we have explored in this guide - from the necessary Mac CRM features to the factors you must consider while buying a system. To help you make a more informed choice.
To get started, list down your requirements regarding the software. Check it against the features offered by the top vendors and go for the one that ticks all the boxes right.