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Content Marketing Software Buyer's Guide
Table of Contents
What is Content Marketing Software?
Content marketing software is that software, which helps businesses to produce, store, distribute, and manage content effectively and efficiently. This software is critical for centralizing the entire content management and marketing process. Effective content marketing strategies require collaboration between multiple teams and managing complex deadlines. Content marketing software automates this process leading to better coordination, the achievement of tangible impacts, and reduces risks.
What are the Content Marketing Software features?
Content creation software is evolving every day and the expectations of businesses are also increasing. Listed here are some essential features that content marketing software should have in order to make your content strategy more effective and return-oriented:
› CONTENT CREATION: You may be in functioning in any industry and aiming to create content for local, national, or international consumers. The content marketing software should allow you to create unique and engaging content, which calls out to your prospective customers to take positive action in your favour. The best content marketing software also helps you in getting and analyzing data that will help you in effectively starting the process of content creation.
› E-MAIL MARKETING: Email marketing is the best way to reach consumers effectively and in a personalized way with immediate returns. The best content marketing software should have email features like group emails, scheduled messages, analyzing the behaviour of consumers, and personalized emails.
› SEARCH ENGINE OPTIMISATION: Having a good SEO ranking ensures traffic to your website resulting in the possibility of an increase in sales and engagement. Your content marketing software platform should have in-built SEO to support you with the most-used keywords, density calculation, automated XML sitemap submission, etc.
› INTEGRATION OF VARIOUS PLATFORMS: Content production is just one bit of the content marketing strategy. It is essential to distribute your content across various digital channels. Content creation software should allow you to integrate content distribution on various platforms like Twitter, Facebook, LinkedIn, etc.
› ASSESSMENT OF LEADS: The end objective of installing content marketing software is to increase the profitability of the business. A sure shot way to enhance profitability is by generating more leads and ensuring their conversion. The content creation software that you install should be able to integrate effectively with your customer relationship management teams or software so as to identify and convert the generated leads.
What are the benefits of Content Marketing Software?
Here are some of the most important advantages of the best content marketing software:
› EFFICIENT AND SIMPLIFIED PROCESSES: Content creation software simplifies your content marketing strategy right from the planning till the implementation process. By doing so, it helps you in saving resources, which can be utilized for achieving other business goals.
› BETTER COLLABORATION: Implementation of content marketing strategies requires collaboration and coordination between various teams like products, marketing, sales, and operations. This content marketing software platform helps improve efficiency, betters the communication, simplifies assignments, and allows multiple users to access the data thereby improving internal collaboration.
› MEASURE THE RETURNS ON INVESTMENTS: Content marketing software platform helps you in measuring the success of your content marketing strategies. Rather than the strategies becoming unending exercises, they help the strategies become more definite and measure their impact. They help you in setting KPIs (Key Performance Indicators) against which the success of the strategies can be measured.
What factors must be considered for buying the best Software?
Investing in content marketing software is a huge business decision. It requires a huge amount of investments as well as complete overhauling of your processes. Therefore, this decision should never be taken in a hurry. Consider these factors before investing:
› TIME: Since installing a content marketing software requires rejigging all your processes, you need to asses if you have the time for it before the start of your campaign. It requires a good time amount of time to install and integrate departments and processes with it.
› BUDGET: This is one of the most critical factors to be considered before deciding to invest in this software. You should dedicate budgets appropriately. Cutting on costs will only lead to shortfalls in the performance of your content marketing strategies.
› EASE OF USE: The content marketing software that you choose should not complicate the process. Instead, it should ease up and simplify the process through its features like text and image editing, analytics, embedment of media, real-time amendments, etc.
› ANALYTICS AND INSIGHTS: This is one of the most important factors to consider before investing in this software. This will go a long way in letting you asses the effectiveness of your content, campaigns, and the overall strategies. You can easily judge which kind of content engages your audiences and drives them to make a favourable purchase decision.
Content Marketing Software Cost
The pricing of Content marketing software depends on a number of factors- its features, brand name, compatibility with global technologies and networks, compatibility, etc. Broadly it ranges between $1250- $4000 per month. Since it is a huge investment, it is recommended to use the free basic version of the software before buying the entire software suite. This greatly helps in assessing the compatibility of the software with your existing systems and tools. This will also give you an idea about how comfortable are the actual users while using the software.
Investing in cheaper software with less number of features for saving on resources is not a good idea. The content that you push out establishes your brand in the market and the perception of consumers. Investing in low-quality software may jeopardize the reputation of your brand.
Conclusion
We hope that this article has been helpful in helping you understand the nuances and importance of content marketing software. With the advancements in digital technology, you cannot underscore the importance of content to attract new customers and engage with the existing ones in order to stay profitable and relevant for a long time. You should make an informed investment decision that should be based on clear assessment, customer references & reviews, and due diligence before purchasing this software. In case you feel overwhelmed by the multiple brands available with similar sounding features, we suggest you take guidance from unbiased online information sources that review and rate each software transparently.