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Campaign Management Software Buyer's Guide
Table of Contents
- » What is Campaign Management Software?
- » How does Campaign Management Software work?
- » Is it worth investing money in Campaign Management Software?
- » What are the features of a Campaign Management Software?
- » What are the benefits of Campaign Management Software?
- » Before you Choose Campaign Management Software
- » How to choose the best Campaign Management Software?
- » Questions to ask a vendor when buying best Campaign Management Software
- » Pricing of the Campaign Management Software
- » Conclusion
Every business runs on lead generation and customer retention. While the second part is more or less directly proportional to the quality of service offered, lead generation depends is proportional to your marketing skills. One of the best ways to generate leads is by tapping on to the list of potential buyers with powerful marketing email campaigns. However, creating a gorgeous email that can get desirable results is not that simple either. Each time you face a new group of potential buyers, the email needs to be revised completely. When you are in a hurry to close deals ahead of your competitors, this seems to be an impossible task. In this regard, the presence of a campaign management software application makes things a lot easier for you than before.
» What is Campaign Management Software?
The campaign management software is a complete suite of applications designed to manage leads and campaigns with ease. It can perform a number of tasks such as handling email marketing, tracking website visitors, managing leads and social media etc. The software application is also useful for reporting and analysis as well. It can be easily integrated with your existing marketing tools to offer you a complete marketing automation package with minimal IT involvement. You can also check the mobile compatibility of your website through the software and can get suggestions for improving your score on visitor retention. When it comes to traffic, it lets you know the percentage of organic and referral traffic thereby enabling you to better strategize your marketing campaigns for optimum output.
» How does Campaign Management Software work?
The campaign management software segregates your customers into a variety of categories. By this, it gets easier for you to target each group with specific marketing campaigns to get optimum results. As the software gives you website traffic data on a real-time basis, you can get an idea on how to modify the content to be able to attract more footfalls. It also shows which content gets maximum attention and which have maximum bounce rates. Through a number of tools, you can build and optimize campaigns to generate more leads and get faster results than traditional campaigning methods. It not only helps you to track the performance of your strategies, but also enables employees to create maximum output by auto-assigning tasks with smart routing. The software application can easily capture lead data and send them to the CRM inbox from where the auto distribution of tasks takes place.
» Is it worth investing money in Campaign Management Software?
It is a well-known fact of how profits scale up when the business starts attracting organic buyers. Not every time it can be guaranteed that an organization will operate on its peak performance level. There could be n-number of reasons that can affect your performance of a marketing campaign. However, with automated software by your side, such problems cease to exist. So, definitely, it is worth investing in money.
» What are the features of a Campaign Management Software?
The Campaign Management Software helps in managing various campaigns, such as print, tradeshow, email, and ad campaigns in various channels. The software also allows the companies to track the performance of the various campaigns letting the operators analyze if the campaign is a success or not. But the question here arises: how is it done? To garner a deep insight into the software, let’s study the different features working together in the campaign management software to make it a success.
› Customer Segmentation
The campaign management software easily categorizes the customers depending upon various factors, such as income, age, choices, and more. This data is collected and then used to send customer-specific marketing campaigns. Apart from that various other factors like demographics, behaviour, and attitude also serve as important points while collecting data and gathering them into specific groups.
› Content Development
Producing product-specific customer-engaging content can be tricky sometimes. This feature helps the content team focus on developing specific product-relevant topics while all other needed things are delivered by the software. To help with the content development, the software normally comes with in-built templates, themes and more which can be used to add a good score on various search engines.
› Bulk Emails
Normally email marketing is the most common method of circulating marketing campaigns in the market and as sending a large number of emails at a single time is usually needed, it can be troublesome. Hence, one of the most important features of the campaign management tools is its ability to send bulk emails which reduces the need for crafting and sending each email single-handedly. A few clicks and you are ready to go.
› Omnichannel Presence
Nowadays people mostly trust companies which can be heard across a variety of channels, such as social media platforms like Facebook, Twitter, Reddit, etc. As the campaign management tools offer the users specific tools to track and verify different channels to understand customer orientation and behaviour, it also helps in attracting the inflow of traffic to the business or company.
» What are the benefits of Campaign Management Software?
Campaign Management tools have a wide number of uses and benefits to different companies as well as businesses. This is because users can create, share, and verify their marketing campaigns across different channels all through a single software while simultaneously reducing the wastage of time as well as financial resources. They also help in reducing the need for different individuals for completing the works related to marketing campaigns, and hence, increase work productivity. So, let’s have a detailed briefing on the numerous benefits of using the marketing campaign management software.
› Reduced Processing Time
Previously the simple task of developing innovative marketing ideas and executing them took many days to be completed. But with the implementation of innovative and revolutionary ideas, the same process takes a few hours and in some cases even minutes to execute. This helps in saving enormous amounts of time which can be rather used to develop intriguing ideas to attract new customers while keeping the existing customers hooked.
› Increases Effectiveness of the Campaigns
Nowadays the marketing campaign management software also comes with facilities and tools which helps track customer orientation and behaviour in real-time. This helps companies and businesses greatly as they can use the data to understand and find a pattern to successfully transfer the customer onboarding to sales. It also helps in the creation of tailor-made products and solutions to lure potential customers.
› Customizing the Campaigns
Apart from these benefits, one can also customize the campaigns as per their need using the marketing campaign management software. Starting from the page layout to changing the design of the full page, including text font, colour, style, and more, anything and everything is possible through the campaign software.
» Before you Choose Campaign Management Software
Executing a profitable marketing strategy surely needs the input of various real-time reports and information which is only possible through the implementation of a marketing campaign management software. However, there are certain essential points which need to be kept in mind to ensure that hiring a campaign software does not end in a loss. Now, let’s check out some of the crucial points one needs to understand before choosing marketing campaign management.
› Is the Software really needed by your company?
While implementing the campaign software can be exciting, one must decide beforehand if the company actually needs the software or not. Although the benefits of the marketing campaign management outweigh the risks involved, the pricing of the software can prove to be a heavy burden on the expenditures. For companies having a lesser number of employees or lesser products, it is highly advisable to expand one’s own servicing list first and then only hire the software.
› Understanding the Company’s needs
Understanding and listing out the companies’ needs can help to cut down the hard work of choosing from a huge list of available marketing campaign management. If one notes down the desired facilities and tools, then, the chances of landing with the perfect campaign management software also increase.
› Budget-Friendly
While this step may seem a bit old-school to many, the importance of budget cannot be avoided. With plenty of options to choose from when it comes to the campaign management system, one can become easily confused while choosing campaign software. Hence, to ensure efficiency in the work, it is highly advisable to estimate the budget beforehand which can help track down the most perfect software for the company without much head churning.
» How to choose the best Campaign Management Software?
As discussed above, choosing the best campaign management system can be pretty intimidating for beginners as well as various professionals. This is because each and every software has its own sets of strengths and weaknesses which separate it from one another. Hence, to help you out we have hand-picked some of the most essential points to help you out while choosing good campaign management software. Check them out now.
› User-Friendly Interface
In the journey of choosing the best campaign management system, it is always essential to look for an option providing user-friendly options for operational purposes. Such software allows anyone and everyone to work on the software easily without the need for prior coding knowledge, thus increasing productivity as well as reducing wastage of resources.
› Mobile Accessibility
Another point worth remembering while choosing a good marketing campaign management tool is to look if the software allows mobile accessibility. This is because most of the people stay online for prolonged hours daily and hence can easily track and verify the progress of the marketing campaigns easily. Similarly, they can also stay updated about the market needs in real-time.
› Analytics and Reporting
Numerous marketing campaign management tools come with the feature which enables users to gather analytics data and reports on the real-time performance of the campaigns. This can then be used to rectify the lacking areas while creation of customer-engaging ideas is also streamlined.
› Compliance with Previous Tools
Understanding the need for businesses and companies to provide seamless integration with previous tools, many campaign software companies have implemented the same in the software. Hence, this helps to carry on the work without the need for churning head to re-install other business tools.
› Security
Information and data of companies and businesses bear significant value in the market. Hence protecting them from malicious attacks or exposure risks is one of the crucial factors which should be carefully analyzed before hiring a marketing campaign management tool. Nowadays various campaign software comes with a two-factor authentication system or an activated firewall which keeps nuisance attackers miles away from the confidential marketing details.
› Reviews
The reviews or comments left by previous customers also helps in choosing software based on its services and total numbers of service requests which give a rough idea on the quality of its services.
» Questions to ask a vendor when buying best Campaign Management Software
1. Does your campaign management software include lead management provision?
2. Will your software be providing automation for multi-channel marketing?
3. What kind of content marketing functions can I expect out of this system?
4. Does your software have an easy-to-use interface?
5. Does your solution include pre-built templates?
6. Can I gather and manage feedback through the software?
7. Does the solution offer capabilities to manage contacts?
8. Will there be a centralized database to store and access all the information?
9. Can I define event triggers to initiate actions automatically?
10. Can I personalize the dashboard and the software?
11. Does the system offer creation of customized request forms?
12. Can the solution provide means to handle email marketing requirements?
13. Will I need to alter my current business workflow to use the software optimally?
14. What type of updates will your software provide?
15. Will the system work smoothly across all the devices and platforms on my network?
16. Will the software generate metrics?
17. Can I extract analytics and reports as and when I prefer?
18. Is the software capable of working with other business software I use in my company?
19. Is the system scalable? How swift would that process be?
20. Can I access the system from anywhere?
21. What is included in the support service?
22. Will I get a dedicated point-of-contact? How can I ask for help?
23. What is the process of implementation?
24. How long would the training take?
25. Is there a fully-featured free trial?
» Pricing of the Campaign Management Software
The pricing structure of the campaign software varies from software to software based on the facilities and tools available, number of users, and the time duration of its hiring. While the lowest pricing plan starts from $5/month, the highest can reach up to $499/month. Apart from this, many campaign management systems also allow its customers to avail the ‘pay-as-you-go’ option. This option can be subscribed by paying the basic charge of the software, and as newer facilities and tools are hired, one has to pay the fees simultaneously. However, to ensure a good efficiency and profitable business it is highly advisable to use the free basic version of the software initially and then subscribe to the premium plan of the software if all goes well.
» Conclusion
By now you must have understood how campaign management software can help you better manage your marketing strategies to get maximum lead conversion against the minimum effort. However, it has to be kept in mind that the vendors may try to lure you with their marketing gimmick. Once you pay for a yearly fee there is no way of going back. So, it’s better to take time, scrutinize each and every vendor profile before zeroing on anyone. It’s better to have delays than having permanent repents on your decision while selecting perfect campaign management software.