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Should a Startup Really Go Through a Proof-of-Concept?
It's easy to get excited about a new software development idea. But what is important to keep in mind is that only 10% of startups make it through their first year after launch. Among the most common reasons for their

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What is a Continuous Integration, and Why is it Important?
Software development is a long-drawn process. Often, one of the two situations arises at the time of delivery: either the deadline goes by, the software isn’t ready, or the deadline is met, but the software is faulty and full of

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Pre-Launch Marketing of a Future Mobile App: Main Steps
Pre-launch marketing is crucial for the success of your mobile app. Google and Apple have anywhere between 2.2 million and 4.75 million apps in their respective stores at any given time. If you plan on launching a successful app, you must

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How Small Companies can Compete with Bigger Brands
If you’re a small business, it can be intimidating to compete against bigger companies. They have larger budgets, more resources, and world-class teams ready to dominate the market. But it might surprise you to learn that smaller businesses have some unique advantages

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A Comprehensive Guide to Web Application Architecture
A web application architecture is the structure of your application. It's easy to get caught up in your code's details and forget how it fits together. But this is important because it helps you create a scalable, reliable product that

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Best Free Software for Students 2023 - (Popular Options)
Being a school/college student is difficult.  You have so many things going on at any given point. Studies, lectures, friends, family, hobbies, unplanned trips, assignments, peer pressure, and whatnot. Enough to eat up your pocket money, we know! Add to that

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Data Privacy vs. Data Security: Key Differences and Operational Overlaps
As is often the case with related terms, it’s tempting to use the terms data privacy and data security interchangeably. They sound similar, so why not swap them in and out as you will? Here’s why. They mean different things.

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Best Marketing Automation Trends for 2023
Marketing is constantly evolving. Therefore, marketers need to come up with new ways to make their brands stay relevant and ahead of the competition.  That’s where marketing automation comes into the picture—to make the lives of marketers easier.  Did you know that

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